One of the principles of web site design in the 90’s was that a page should never have more than 5-7 links in the (the only one) navigation, which seems unbelievable to web users nowadays. People are capable with massive links and would love to have more control of the information acquisition during browsing websites, which is challenging web designers on how to maximize the information load and access with simple and clear solution.
To respond to the challenge given in our studio class by Dr. Matthew Peterson, we were required to “find a site heavy in links and develop methods to increase accessible links 3* to 6*”. I decided to work on a travel website, which usually lists many layers of information and provides access to other additional links. To ease the process of acquiring information for audiences, I used visual language to directly represent audiences’ mental image of the real world, illustrated the travel experience and made the reading of information more intuitive.
I also left control to users. Users can choose to either interact with the globe or with the information board on the right. No matter which part is clicked, corresponding information will be showing on the other part at the same time.
The globe shows your current location automatically, move your cursor to rotate the globe or click to zoom in.
You can also use the searching bar at the bottom to do it in traditional way.
Find deals at your destination.
Slide out the main menu, you can have fun with cruises. After you click, a ship will show up.